ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the option of marketing the store however you would like to.
It could appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Mailchimp Vs AWeber Vs Getresponse Activecampaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any item or service built on HTML templates. Being a platform uses automation to create a simple campaign. After the email is sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. All it does is allow users to provide their information.
You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they must work on as time goes by. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys, sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it can be used as the one for any future newsletters.
It is attainable to discover details like CTA when you alter one particular aspect of the design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on what they accomplish, you can use Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. Mailchimp Vs AWeber Vs Getresponse Activecampaign
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the information, it’s possible to import them instead. It speeds the process and you won’t feel the stress. They accept these file types when importing:
You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Mailchimp Vs AWeber Vs Getresponse Activecampaign
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign and see where they come from. In some way or other these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of budget to spend on. The best part, customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much and you will get the best out of the campaign you develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Mailchimp Vs AWeber Vs Getresponse Activecampaign
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer service?
They can. The customer service of Aweber is available during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.