Mailerlite Vs AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you’re given the power to market the store in the way you wish to.

On paper, it could seem simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.

Today, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Mailerlite Vs AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built in HTML templates. Being an online platform uses automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.

Mailerlite Vs AWeber

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.

RSS feed to Email Templates

For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the site.

There’s a caveat. Not all email templates can be used with an RSS feed.

When you select a template, be sure you choose one that works with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to give their details.

You can design the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content within an email. Consider live results from surveys as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and can be used to determine the best option for any future email campaigns.

It is attainable to discover details like CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There is no limit regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.

The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The data you collect will be useful for future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. Mailerlite Vs AWeber

When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process so you don’t have to tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Mailerlite Vs AWeber

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.

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> > Click Here to Sign up AWeber Today < <

Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and where they came from. In some way or other these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.

The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you’ll make.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Commonly asked questions (FAQs) Mailerlite Vs AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for businesses and digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional programming to make the integration smooth.

Does Aweber provide customer support?

They can. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with the form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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