ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the ability to promote your store however you would like to.
In writing, this may sound simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Mailing Boss Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built on HTML templates. Being a platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated look. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run blogs, you can convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates work with an RSS feed.
When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Think live survey results, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and will be utilized as the basis for any future email campaigns.
There is a possibility of locating information such as CTA when you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, and so on. Mailing Boss Vs AWeber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the data, it is also possible to import them instead. It will speed up the process , so you won’t feel the tension. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Mailing Boss Vs AWeber
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign and see where they came from. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Mailing Boss Vs AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber have customer support?
They do. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.