Make Header Image A Link AWeber

aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you’ll have the option of marketing the store the way you want to.

On paper, it may sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.

This review will talk about Aweber, how email marketing works, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Make Header Image A Link AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service built on HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the details through their statistics.

Make Header Image A Link AWeber

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.

RSS for Email Templates

If you run a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.

There’s a catch, though. Not all email templates are compatible with an RSS feed.

If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will be used without them.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Also, points for incorporating on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and will be utilized as the basis for any future newsletters.

It is attainable to discover information like CTA when you change one particular aspect of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.

There is no limit on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.

To divide the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose and mix segments.

The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The data you collect here can be used in future campaigns. Based on the type of campaign they are, you can use Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. Make Header Image A Link AWeber

If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them. It speeds up the process , so you won’t feel the anxiety. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or making your own. If you create one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Make Header Image A Link AWeber

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. In some way or other the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to the most essential features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you will develop.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Commonly Asked Questions (FAQs) Make Header Image A Link AWeber

What exactly is Aweber?

An email-based marketing service is a must that is suitable for businesses as well as digital marketing. Whether you are a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require an additional widget or programming to ensure seamless integration.

Does Aweber have customer support?

They do. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with an online form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.

What are the campaigns that work within Aweber?

Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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