ECommerce and Email Marketing go together. In running an online store, you have the power to market the store in the way you wish to.
In writing, this might sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Make Pretty Newsletter AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service built in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
When you select a template, be sure to find one that works with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and is utilized as the basis for any future newsletters.
There is a possibility of locating data like CTA when you alter one particular aspect in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. Make Pretty Newsletter AWeber
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process so you don’t have to tension. It will accept these types of files for import:
You have the option of making use of an already-generated subject line or making your own. Except when making one, you have to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Make Pretty Newsletter AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they come from. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Make Pretty Newsletter AWeber
What is Aweber?
An email-based marketing service is a must for companies or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer service?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.