ECommerce and Email Marketing go together. In running an online store, you’re given the option of marketing the store however you would like to.
In writing, this may sound straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Meet The Team AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. Since it is a platform that makes use of automation to create a simple campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern appearance. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
If you decide to use a template, be certain to select one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and is utilized as the basis for any future emails.
It is attainable to discover information like CTA when you change an element or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. Meet The Team AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process , so that you don’t experience the stress. They will accept the following file types when importing:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you need to wait for verification by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Meet The Team AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you send an email. Features like A/B testing may not be usable, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you will create.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Meet The Team AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is available during working hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.