Mem 230 AWeber Drexel

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the power to market the store however you would like to.

It might sound easy, but it isn’t. You engage with customers and go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber and how it works with email marketing, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Mem 230 AWeber Drexel

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based upon HTML templates. As an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the information through their stats.

Mem 230 AWeber Drexel

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh appearance. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant updates to subscribers via emails instead of the site.

There’s a caveat. There aren’t all templates for email that work with RSS feed.

If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still work without them.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can design the heading and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Also, points for incorporating a landing page for the email marketing system at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it can be utilized as the basis to send out future emails.

There is a possibility of locating details such as CTA when you alter an element in the layout. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The method they use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you gather will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, and so on. Mem 230 AWeber Drexel

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts with a form. Although you can manually enter the details, it’s also easy to transfer them instead. It will speed up the process so you won’t feel the stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or making your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Mem 230 AWeber Drexel

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. One way or another these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to the most essential features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you will develop.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Frequently asked questions (FAQs) Mem 230 AWeber Drexel

What exactly is Aweber?

An email-based marketing service is a must designed for businesses as well as digital marketing. If you’re a novice or veteran, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to facilitate the integration.

Does Aweber have customer service?

They do. Customer service on Aweber is available during working hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using an online form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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