ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store in the way you wish to.
It could seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Membergarte AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product based upon HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
If you decide to use the template, make certain to select one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it can be utilized as the basis for any future newsletters.
It is attainable to discover information like CTA in the event that you change a particular part in the layout. You can try this by testing three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Depending on what they do, you can utilize Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, and so on. Membergarte AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them. It will speed up the process so you don’t have to tension. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Membergarte AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. In one way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Membergarte AWeber
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.