Membergate Email AWeber

aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you have the option of marketing the store in the way you wish to.

On paper, it may sound straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.

Today, even a static newsletters aren’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how email marketing works, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber Membergate Email AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service that are based on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.

Membergate Email AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.

There’s a caveat, however. Not all email templates work with RSS feeds.

So when you choose a template, be certain to select one that is compatible with them. If not, the template can still work without them.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.

You can create the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and will be used to determine the best option to send out future email campaigns.

It is attainable to discover data like CTA in the event that you change an element of the design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you have go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.

The method they use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you get here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, etc. Membergate Email AWeber

If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts using an online form. While you can manually input the data, it is also feasible to upload them. This speeds up the process so that you don’t experience the anxiety. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Membergate Email AWeber

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.

The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you’ll create.

Aweber could be the best choice for email marketing tool for all businessmen and marketers.

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Commonly Asked Questions (FAQs) Membergate Email AWeber

What is Aweber?

An email-based marketing service is a must for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional, you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to make the integration smooth.

Does Aweber offer customer service?

They can. Customer support on Aweber is available during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through a form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.

What are the campaigns that work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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