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aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the option of marketing the store the way you want to.

On paper, it could sound straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

Today, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber, how email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Membermouse AWeber Tags

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the details through their statistics.

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated style. You can alter the colors, font, or style. If you are able to code your own template also works.

RSS for Email Templates

For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.

There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.

So when you choose the template, make sure to find one that is compatible with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions blocking the sign-up form. All it does is allow subscribers to give their details.

You can create the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it is used to determine the best option for future newsletters.

It is attainable to discover data like CTA in the event that you change an element in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.

The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you get this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, and so on. Membermouse AWeber Tags

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to create an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process , so you won’t feel the tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Membermouse AWeber Tags

If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you mail an email. Features like A/B testing may not be available, however, you can start your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to the most essential features.

The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover this.

If you are enrolled in a paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you’ll develop.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Frequently asked questions (FAQs) Membermouse AWeber Tags

What exactly is Aweber?

Aweber is an email marketing platform for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to ensure seamless integration.

Does Aweber provide customer support?

They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through a form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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