Memberpress AWeber Addon

aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you have the ability to promote your store in the way you wish to.

It might appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you can do.

aweber-logo

Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Memberpress AWeber Addon

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service built on HTML templates. Being a platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.

Memberpress AWeber Addon

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.

RSS to Email Templates

For those running blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.

There’s a caveat, however. Not all email templates are compatible with an RSS feeds.

If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Bonus points for having a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and can be utilized as the basis for future email campaigns.

It’s possible to find data such as CTA in the event that you change an element or design. You can try this by testing three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you have to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.

The solution they can use at least is sending emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The data you collect here can be used for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. Memberpress AWeber Addon

When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to build lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them instead. It will speed up the process so you won’t feel the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or making your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Memberpress AWeber Addon

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. In some way or other the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to essential vital features.

The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you’ll create.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Frequently Asked Questions (FAQs) Memberpress AWeber Addon

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for companies and digital marketers. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need an additional widget or code to facilitate the integration.

Does Aweber provide support for customers?

They do. Customer service on Aweber is available during business hours via phone, chat or email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through the form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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