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aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store however you would like to.

It may appear easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.

Nowadays, even a static newsletters aren’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Members Sectdion Wix AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. As a platform uses automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the information through their stats.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.

RSS for Email Templates

If you run a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a catch, though. Not all email templates are compatible with RSS feed.

When you select the template, make certain to select one that can also work with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Also, points for incorporating a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is utilized as the basis for any future emails.

It’s possible to find data such as CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To divide the data, you have to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.

The solution they can use at least is sending emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you get this way can be utilized for future campaigns. Based on the type of campaign they are you could utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Members Sectdion Wix AWeber

If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also easy to transfer them. It speeds the process and you won’t feel the stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from your Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Members Sectdion Wix AWeber

If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This will ensure that people have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer that.

When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you’ll create.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) Members Sectdion Wix AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. If you’re a novice or veteran you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to facilitate the integration.

Does Aweber have support for customers?

They offer it. Customer service on Aweber is available during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with a form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.

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