ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the ability to promote your store the way you want to.
In writing, this may appear simple, but it’s not. You engage with customers, go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletter isn’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Merge My AWeber With Etsy
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service built upon HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to give a modern appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat. Not all email templates work with RSS feed.
When you select the template, make sure to find one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and can be utilized as the basis to send out future newsletters.
It is attainable to discover details like CTA in the event that you change one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on what they accomplish it is possible to use Aweber for better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, etc. Merge My AWeber With Etsy
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them instead. It speeds the process and that you don’t experience the tension. They accept these file types when importing:
You can choose between using a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Merge My AWeber With Etsy
If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In some way or other the additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) Merge My AWeber With Etsy
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.