ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store the way you want to.
It may sound easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Merging Lists AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service based on HTML templates. As a platform uses automation to create a simple campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions hindering the registration form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it is used to determine the best option for any future newsletters.
There is a possibility of locating details such as CTA when you alter one particular aspect of the design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Depending on what they do you could make use of Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, and so on. Merging Lists AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them instead. This speeds up the process so you don’t have to stress. It will accept these types of files when importing:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Merging Lists AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part, the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Merging Lists AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. If you’re a novice or veteran you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber have customer support?
They offer it. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.