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aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you’re given the option of marketing the store the way you want to.

On paper, it may seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter is not enough to draw interest. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber Message Preview AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service built upon HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the information through their stats.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern appearance. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

For those running a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a caveat. Not all email templates work with an RSS feed.

If you decide to use a template, be sure to find one that is compatible with them. If not, the template can be used without the templates.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including on a landing page in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and will be utilized as the basis for future newsletters.

There is a possibility of locating details such as CTA when you alter an element in the layout. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.

The method they use at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to use Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. Message Preview AWeber

When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the information, it’s feasible to upload them instead. This speeds the process and you don’t have to anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Message Preview AWeber

If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This will ensure that people have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or email.

Free Plan

With the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see where they came from. In some way or other these features can assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to the most essential features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part, service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough details to help you understand that.

When subscribed to an paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you develop.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Most Frequently Asked Questions (FAQs) Message Preview AWeber

What exactly is Aweber?

Aweber is an email marketing platform designed for companies or digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them will need an additional widget or programming to facilitate the integration.

Does Aweber provide customer service?

They offer it. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with an online form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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