ECommerce and Email Marketing go together. If you own your own online shop, you have the power to market the store the way you want to.
On paper, it could appear simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Migrate From AWeber To Getresponse
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated style. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with RSS feeds.
When you select the template, make certain to select one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and is used to determine the best option to send out future emails.
It’s possible to find data such as CTA in the event that you change a particular part of the design. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Depending on what they do, you can use Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. Migrate From AWeber To Getresponse
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. While you can manually input the data, it is also feasible to upload them instead. It will speed up the process , so you don’t have to stress. They accept these file types when importing:
You have the option of making use of a pre-generated subject line or making your own. If you create one, you need to wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Migrate From AWeber To Getresponse
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign and see the source of these data. One way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Migrate From AWeber To Getresponse
What is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. Whether you are a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber provide customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.