ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the power to market the store the way you want to.
On paper, it may appear easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Migrating Auto Responder From AWeber To Mailchimp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern look. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat, however. Some email template templates can be used with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option to send out future email campaigns.
It’s possible to find information like CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Migrating Auto Responder From AWeber To Mailchimp
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process so that you don’t experience the tension. They will accept the following file types when importing:
You have the decision of making use of a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Migrating Auto Responder From AWeber To Mailchimp
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Migrating Auto Responder From AWeber To Mailchimp
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.