ECommerce and Email Marketing go in tandem. In running an online store, you’re given the option of marketing the store the way you want to.
In writing, this might sound simple, but it’s not. Customers interact with you, go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Move AWeber Subscriber To Another List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based in HTML templates. As a platform that makes use of automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated style. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running blogs, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates work with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and will be used to determine the best option for any future newsletters.
It’s possible to find data such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. Move AWeber Subscriber To Another List
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. While you can manually input the details, it’s also possible to import them instead. It will speed up the process so you won’t feel the stress. They accept these file types for import:
You can choose between choosing a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Move AWeber Subscriber To Another List
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. One way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) Move AWeber Subscriber To Another List
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. If you’re a novice or veteran you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.