ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the power to market the store in the way you wish to.
In writing, this might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Moving From Mailchimp To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built on HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and can be used as the one for future email campaigns.
There is a possibility of locating details like CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, etc. Moving From Mailchimp To AWeber
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. While you can manually input the details, it’s also possible to import them instead. This speeds up the process so that you don’t experience the anxiety. It will accept these types of files for import:
You have the option of using an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Moving From Mailchimp To AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part, service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive and you will get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Moving From Mailchimp To AWeber
What is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to facilitate the integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.