ECommerce and Email Marketing go together. In running your own online shop, you’re given the power to market the store however you would like to.
In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Multiple Welcome Emails Single List AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
When you select the template, make sure you choose one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it is used to determine the best option for future emails.
There is a possibility of locating information such as CTA in the event that you change a particular part in the layout. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Depending on what they do you could utilize Aweber for better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. Multiple Welcome Emails Single List AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. While you can manually input the data, it is also possible to import them instead. This speeds the process and you won’t feel the anxiety. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Multiple Welcome Emails Single List AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In one way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) Multiple Welcome Emails Single List AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.