ECommerce and Email Marketing go together. In running an online store, you’re given the ability to promote your store in the way you wish to.
It might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber My AWeber Affiliate Link
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based on HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated style. You can change the color, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
If you run blogs, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and will be used as the one for future newsletters.
It’s possible to find data like CTA in the event that you change one particular aspect or design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. My AWeber Affiliate Link
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. While you can manually input the information, it’s easy to transfer them. It speeds the process and that you don’t experience the tension. They will accept the following file types for import:
You have the decision of using an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. My AWeber Affiliate Link
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign in action and where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you will make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) My AWeber Affiliate Link
What exactly is Aweber?
An email-based marketing service is a must for businesses or digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They can. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.