ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the ability to promote your store the way you want to.
On paper, it may appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber My AWeber Confirmation Emails Are Going To Spam
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh style. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and is utilized as the basis for future email campaigns.
It’s possible to find information such as CTA when you alter one particular aspect in the layout. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The solution they can use at least is sending emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. My AWeber Confirmation Emails Are Going To Spam
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. Although you can manually enter the information, it’s possible to import them. It speeds the process and you don’t have to tension. They will accept the following file types for import:
You have the decision of making use of an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. My AWeber Confirmation Emails Are Going To Spam
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign in action and where they came from. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) My AWeber Confirmation Emails Are Going To Spam
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer support?
They can. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.