ECommerce and Email Marketing go together. If you own the online business, you have the ability to promote your store the way you want to.
It may sound easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Names With Info@ Won’T Import AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. Being an online platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat. Not all email templates work with RSS feed.
When you select a template, be certain to select one that works with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions hindering the registration form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and will be utilized as the basis to send out future newsletters.
It is attainable to discover data such as CTA in the event that you change an element or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. Names With Info@ Won’T Import AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them. It speeds up the process , so that you don’t experience the tension. They will accept the following file types when they import:
You have the decision of using a pre-generated subject line , or making your own. Except when making one, you must wait for verification by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Names With Info@ Won’T Import AWeber
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be available, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) Names With Info@ Won’T Import AWeber
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They do. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.