ECommerce and Email Marketing go together. When you manage an online store, you’re given the option of marketing the store however you would like to.
On paper, it may appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber New Kajabi How To Add New Customers To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. As an online platform, it makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern style. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For those running blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates work with RSS feeds.
So when you choose the template, make sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and is used to determine the best option for any future emails.
There is a possibility of locating data such as CTA when you change an element or design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber for better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. New Kajabi How To Add New Customers To AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the data, it is also easy to transfer them. It speeds up the process so that you don’t experience the stress. It will accept these types of files when they import:
You can choose between choosing an already-generated subject line or creating your own. If you create one, you must wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. New Kajabi How To Add New Customers To AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) New Kajabi How To Add New Customers To AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer support?
They do. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.