ECommerce and Email Marketing go together. In running the online business, you’re given the option of marketing the store however you would like to.
In writing, this may sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Ninja Forms AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern style. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a catch, though. Some email template templates work with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Think live survey results as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and can be used as the one for any future newsletters.
There is a possibility of locating information like CTA when you change one particular aspect in the layout. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. Ninja Forms AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them instead. It will speed up the process , so that you don’t experience the tension. They will accept the following file types when importing:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you have to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Ninja Forms AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they came from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Ninja Forms AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer service?
They do. Customer support on Aweber is available during business hours by phone, chat or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.