ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the option of marketing the store in the way you wish to.
In writing, this might seem simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Ninja Popup Documentation On How To Integrate It With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service that are based on HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running blogs, you can convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates are compatible with RSS feed.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it will be utilized as the basis to send out future emails.
There is a possibility of locating data such as CTA in the event that you change an element or design. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, etc. Ninja Popup Documentation On How To Integrate It With AWeber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s possible to import them. It will speed the process and you don’t have to tension. They will accept the following file types for import:
You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Ninja Popup Documentation On How To Integrate It With AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they came from. One way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The greatest part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you’ll develop.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Ninja Popup Documentation On How To Integrate It With AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. If you’re a novice or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They do. Customer support on Aweber is accessible during business hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.