ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store however you would like to.
In writing, this might sound easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber No Double Opt In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based in HTML templates. Being a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern look. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it is used as the one for future email campaigns.
It’s possible to find information like CTA in the event that you change an element in the layout. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you have go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, etc. No Double Opt In AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. While you can manually input the data, it is also feasible to upload them instead. It will speed up the process , so you don’t have to stress. It will accept these types of files when importing:
You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. No Double Opt In AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign and see where they come from. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you’ll make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) No Double Opt In AWeber
What is Aweber?
Aweber is an email marketing platform for businesses and digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer customer support?
They can. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.