ECommerce and Email Marketing go together. In running your own online shop, you’ll have the option of marketing the store however you would like to.
On paper, it could appear easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber O Que E AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates can be used with RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and is used to determine the best option to send out future email campaigns.
There is a possibility of locating details like CTA when you alter a particular part or design. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. O Que E AWeber
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process , so you don’t have to tension. It will accept these types of files when they import:
You can choose between making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. O Que E AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) O Que E AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber have customer support?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.