Official AWeber WordPress Plug In

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store in the way you wish to.

In writing, this may seem simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.

These days, even the static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Official AWeber WordPress Plug In

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.

Official AWeber WordPress Plug In

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

For bloggers who have a blog, you are able to change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.

There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.

So when you choose the template, make certain to select one that is compatible with them. If it is not, the template will still be used without them.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.

You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Bonus points for having a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and will be used to determine the best option for any future emails.

It’s possible to find data such as CTA when you alter an element of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, and so on.

To separate the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select the segments and then mix them.

The solution they can use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather this way can be utilized in future campaigns. Depending on what they do, you can make use of Aweber for better results.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. Official AWeber WordPress Plug In

If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them instead. It speeds up the process , so you won’t feel the tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Official AWeber WordPress Plug In

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and where they come from. One way or another these features can greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid subscription It’s affordable too. The cost is not excessive and you will benefit from the campaign you create.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Commonly asked questions (FAQs) Official AWeber WordPress Plug In

What is Aweber?

An email-based marketing service is a must designed for companies as well as digital marketing. Whether you are a beginner or veteran, you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or programming to make the integration smooth.

Does Aweber provide support for customers?

They do. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through an online form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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