ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the ability to promote your store in the way you wish to.
In writing, this could sound easy, but it isn’t. You engage with customers, go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Olivia Della Buona AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any item or service based on HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern style. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a catch, though. Not all email templates are compatible with RSS feed.
If you decide to use the template, make sure you choose one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it will be used as the one for future emails.
It’s possible to find details like CTA when you alter an element in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, and so on. Olivia Della Buona AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. While you can manually input the data, it is also possible to import them instead. It will speed the process and that you don’t experience the stress. It will accept these types of files when importing:
You can choose between choosing an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Olivia Della Buona AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign and see where they come from. In some way or other the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Olivia Della Buona AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. If you’re a novice or veteran you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber have support for customers?
They can. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.