Oncarrot, AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you have the ability to promote your store the way you want to.

In writing, this may appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Oncarrot, AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.

Oncarrot, AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.

RSS for Email Templates

For those running a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat. Some email template templates can be used with RSS feed.

When you select a template, be sure you choose one that works with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Also, points for incorporating a landing page for the email marketing system at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it can be used as the one to send out future newsletters.

There is a possibility of locating details such as CTA when you alter an element in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, and so on.

To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.

The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, and so on. Oncarrot, AWeber

When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the data, it is also easy to transfer them. It speeds the process and you won’t feel the stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or making your own. Except when making one, you must wait for verification by the Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Oncarrot, AWeber

If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

With this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they came from. In one way or another, these additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to the most essential features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in a paid subscription It’s affordable too. Not too much and you will make the most of the campaign you’ll create.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Commonly Asked Questions (FAQs) Oncarrot, AWeber

What exactly is Aweber?

An email-based marketing service is a must for companies or digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.

Does Aweber provide customer support?

They can. Customer support on Aweber is available during working hours via chat, phone or via email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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