ECommerce and Email Marketing go together. If you own your own online shop, you have the option of marketing the store the way you want to.
In writing, this may seem straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Online Scheduling That Integrates With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates work with an RSS feed.
If you decide to use a template, be sure to find one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions blocking the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be used as the one for future email campaigns.
It is attainable to discover information like CTA in the event that you change a particular part or design. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Online Scheduling That Integrates With AWeber
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. While you can manually input the information, it’s possible to import them instead. It will speed the process and you won’t feel the stress. They accept these file types when importing:
You have the decision of using an already-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Online Scheduling That Integrates With AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they came from. In one way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription It’s affordable too. The cost is not excessive and you will make the most of the campaign you will make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) Online Scheduling That Integrates With AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber have customer service?
They do. The customer service of Aweber is available during working hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.