ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store the way you want to.
In writing, this may sound easy, but it isn’t. You engage with customers and go through social media and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Open Cart AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built upon HTML templates. As a platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates can be used with an RSS feeds.
When you select the template, make sure to find one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it can be used as the one to send out future newsletters.
It is attainable to discover details such as CTA when you alter a particular part in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, etc. Open Cart AWeber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the data, it is also possible to import them. It will speed the process and you don’t have to tension. They accept these file types when they import:
You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Open Cart AWeber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they come from. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part, service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Open Cart AWeber
What exactly is Aweber?
An email-based marketing service is a must for businesses or digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.