ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the option of marketing the store however you would like to.
On paper, it might seem straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Oprius Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built upon HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Not all email templates are compatible with RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and is used as the one for future emails.
There is a possibility of locating information like CTA in the event that you change an element or design. You can test this by trying out three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The solution they can use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. Oprius Vs AWeber
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process , so that you don’t experience the anxiety. They accept these file types when importing:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Oprius Vs AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they came from. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much and you will make the most of the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) Oprius Vs AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer service on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.