ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the option of marketing the store however you would like to.
In writing, this might sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Opt In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be used as the one for any future email campaigns.
It’s possible to find data like CTA when you alter one particular aspect or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Opt In AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them instead. This speeds up the process , so you don’t have to stress. It will accept these types of files for import:
You have the decision of choosing a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Opt In AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. One way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Opt In AWeber
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. If you’re a novice or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber have customer service?
They can. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.