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aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the power to market the store the way you want to.

On paper, it might seem straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Opt In Form AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern style. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.

RSS to Email Templates

If you run a blog, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the website.

There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.

When you select a template, be sure to find one that works with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can create the heading the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Bonus points for having on a landing page in an email-marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used as the one for any future email campaigns.

There is a possibility of locating data such as CTA in the event that you change an element in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select and mix segments.

The method they use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could make use of Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, etc. Opt In Form AWeber

If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to build lists of up to 10 contacts with the form. Although you can manually enter the information, it’s possible to import them. It speeds up the process so you won’t feel the anxiety. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for verification from your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Opt In Form AWeber

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This will ensure that people have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or email.

Free Plan

With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing may not be available, but you can start your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In some way or other these features can greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to the most essential features.

The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you’ll create.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) Opt In Form AWeber

What exactly is Aweber?

An email-based marketing service is a must that is suitable for businesses or digital marketers. Whether you are a beginner or veteran you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is available during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with a form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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