ECommerce and Email Marketing go together. In running an online store, you have the power to market the store the way you want to.
It could seem easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Opt In Forms For AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. Being an online platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern look. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it is used to determine the best option for future email campaigns.
It is attainable to discover details such as CTA when you change one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, and so on. Opt In Forms For AWeber
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the data, it is also possible to import them instead. It speeds the process and that you don’t experience the stress. They accept these file types when importing:
You can choose between choosing an already-generated subject line or creating your own. If you create one, you have to wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Opt In Forms For AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. One way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part, service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) Opt In Forms For AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.