ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the power to market the store however you would like to.
On paper, it could seem simple, but it’s not. You engage with customers and go through social media and blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Opt-In Offer In AWeber Youtube Video
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use the template, make sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option for future email campaigns.
It is attainable to discover details such as CTA when you change one particular aspect in the layout. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. Opt-In Offer In AWeber Youtube Video
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the information, it’s easy to transfer them instead. This speeds up the process , so that you don’t experience the tension. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line , or creating your own. If you create one, you must wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Opt-In Offer In AWeber Youtube Video
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. One way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you will develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Opt-In Offer In AWeber Youtube Video
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was established in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide customer service?
They can. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.