Optimizepress AWeber Teardown

aweber-review

ECommerce and Email Marketing go together. In running the online business, you’re given the ability to promote your store in the way you wish to.

It might seem simple, but it’s not. Customers interact with you, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

These days, even the static newsletter isn’t enough to attract attention. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Optimizepress AWeber Teardown

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service that are based on HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the data through their statistics.

Optimizepress AWeber Teardown

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh style. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.

RSS for Email Templates

If you run blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.

There’s a caveat, however. Some email template templates are compatible with an RSS feed.

If you decide to use the template, make certain to select one that can also work with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Also, points for incorporating on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and is used to determine the best option for any future emails.

There is a possibility of locating details such as CTA when you alter a particular part in the layout. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened, pages visited, link clicks, etc.

To divide the data, you have to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose the segments and then mix them.

The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you get this way can be utilized in future campaigns. Depending on what they do you could utilize Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Optimizepress AWeber Teardown

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to build a list of up to 10 contacts using an online form. While you can manually input the details, it’s also possible to import them. This speeds up the process , so you don’t have to tension. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or email, you can get their input. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Optimizepress AWeber Teardown

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or via email.

Free Plan

In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see where they come from. In some way or other, these additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to the most essential features.

The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough details to help you understand this.

When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you will develop.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) Optimizepress AWeber Teardown

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need an additional widget or code to ensure seamless integration.

Does Aweber provide customer support?

They can. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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