ECommerce and Email Marketing go in tandem. In running an online store, you have the power to market the store the way you want to.
On paper, it might seem easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Optin Forms Plugin For Two AWeber List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service built in HTML templates. As a platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates are compatible with RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it can be used as the one for future email campaigns.
It’s possible to find data like CTA when you change a particular part of the design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Depending on what they do you could utilize Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. Optin Forms Plugin For Two AWeber List
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process so you won’t feel the anxiety. They accept these file types when they import:
You can choose between choosing a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Optin Forms Plugin For Two AWeber List
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign in action and where they came from. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those who have no marketing background the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Optin Forms Plugin For Two AWeber List
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.