ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the option of marketing the store however you would like to.
On paper, it might seem easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Optinmonster Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can change the color, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For those running a blog, you are able to change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feed.
If you decide to use the template, make sure to find one that can also work with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions blocking the sign-up form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and will be utilized as the basis to send out future emails.
It is attainable to discover information like CTA in the event that you change one particular aspect in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Optinmonster Vs AWeber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them. It speeds up the process , so you don’t have to anxiety. It will accept these types of files for import:
You have the decision of making use of an already-generated subject line or making your own. In the event of creating one, you have to wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Optinmonster Vs AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Optinmonster Vs AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer customer support?
They can. Customer support on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.