ECommerce and Email Marketing go in tandem. In running your own online shop, you have the option of marketing the store the way you want to.
It might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Packagist AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service built on HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and is used to determine the best option for future emails.
It’s possible to find details such as CTA when you alter a particular part in the layout. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. Packagist AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also possible to import them instead. It speeds the process and you won’t feel the anxiety. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Packagist AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign and see the source of these data. In one way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you will make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Packagist AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. Whether you are a beginner or experienced, you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have customer service?
They can. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.