ECommerce and Email Marketing go in tandem. In running an online store, you’re given the option of marketing the store the way you want to.
In writing, this may appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Paid Memberships Pro AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern style. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat. Not all email templates work with an RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis for any future email campaigns.
It is attainable to discover information such as CTA when you change an element or design. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. Paid Memberships Pro AWeber
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the information, it’s feasible to upload them. It speeds up the process so you don’t have to anxiety. It will accept these types of files for import:
You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Paid Memberships Pro AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they come from. In one way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan It’s affordable too. Not too much, and you can benefit from the campaign you create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) Paid Memberships Pro AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.