ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the power to market the store however you would like to.
It might sound easy, but it isn’t. Customers interact with you, go through social media and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Paste AWeber Code In Sidebar
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built upon HTML templates. Being an online platform uses automation to create a simple campaign. After the email is sent to the recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates work with RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Bonus points for having a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it can be utilized as the basis for future emails.
There is a possibility of locating data such as CTA when you alter a particular part or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Paste AWeber Code In Sidebar
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the data, it is also feasible to upload them instead. This speeds up the process , so that you don’t experience the stress. They accept these file types when they import:
You have the option of choosing a pre-generated subject line or making your own. If you create one, you must wait for verification from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Paste AWeber Code In Sidebar
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see the source of these data. In one way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The greatest part is that service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much and you will make the most of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Paste AWeber Code In Sidebar
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. If you’re a novice or experienced you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.