ECommerce and Email Marketing go in tandem. In running the online business, you’re given the option of marketing the store the way you want to.
On paper, it may sound simple, but it’s not. You engage with customers and go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Pdf AWeber Selling Digital
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based upon HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern style. You can change the color, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates work with RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and the color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and will be used as the one to send out future emails.
It is attainable to discover data like CTA in the event that you change an element in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get will be useful in future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. Pdf AWeber Selling Digital
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts with a form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process so you won’t feel the stress. They accept these file types when importing:
You can choose between making use of a pre-generated subject line or making your own. If you create one, you have to wait for verification by the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or email, you can get their input. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Pdf AWeber Selling Digital
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see where they came from. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you develop.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) Pdf AWeber Selling Digital
What exactly is Aweber?
Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber have customer service?
They can. The customer service of Aweber is available during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.