ECommerce and Email Marketing go together. In running your own online shop, you’re given the power to market the store however you would like to.
On paper, it could sound straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Personal Address AWeber Warrior Forum
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service built in HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates can be used with RSS feed.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it will be used to determine the best option for any future newsletters.
There is a possibility of locating data like CTA in the event that you change an element in the layout. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to visit your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can utilize Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. Personal Address AWeber Warrior Forum
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process , so you won’t feel the stress. They accept these file types when they import:
You have the option of choosing an already-generated subject line or creating your own. If you create one, you have to wait for verification from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or by email, you’ll have their help. All subscription plans can use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Personal Address AWeber Warrior Forum
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Personal Address AWeber Warrior Forum
What exactly is Aweber?
An email-based marketing service is a must designed for businesses and digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.