Philadelphia Community Corps AWeber

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ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the power to market the store however you would like to.

In writing, this might appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber and how it works with email marketing, and what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Philadelphia Community Corps AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any item or service built in HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.

Philadelphia Community Corps AWeber

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated style. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you can convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.

There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.

So when you choose a template, be sure to find one that works with them. If you don’t, the template could be used without them.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements hindering the registration form. All it does is allow subscribers to give their details.

You can design the heading the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Bonus points for having a landing page for the email marketing system at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

It includes the use of dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and can be used to determine the best option for future newsletters.

It’s possible to find details like CTA when you alter one particular aspect in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To separate the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The method they use at least is sending emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you gather will be useful for future campaigns. Based on what they accomplish, you can use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. Philadelphia Community Corps AWeber

If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build a list of up to 10 contacts using a form. Although you can manually enter the details, it’s also feasible to upload them. This speeds up the process , so that you don’t experience the anxiety. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or making your own. If you create one, you must wait for verification from the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Philadelphia Community Corps AWeber

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign in action and where they came from. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to vital features.

The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you make.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) Philadelphia Community Corps AWeber

What is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to make the integration smooth.

Does Aweber provide support for customers?

They can. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through the form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.

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