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aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the power to market the store the way you want to.

In writing, this could seem easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Today, even a static newsletter is not enough to attract interest. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Photo Slideshow AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based in HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you can view the data through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern look. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

If you run blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.

There’s a caveat, however. There aren’t all templates for email that can be used with RSS feeds.

If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s all it takes is to allow users to provide their information.

You can design the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Bonus points for having on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content in an email. Think live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and will be used to determine the best option for any future newsletters.

It is attainable to discover details like CTA when you change an element of the design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There is no limit on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you’ll need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.

The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could make use of Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. Photo Slideshow AWeber

If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the data, it is also easy to transfer them. It speeds up the process so you won’t feel the tension. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Photo Slideshow AWeber

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people know what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or email.

Free Plan

With the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. In some way or other the additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to the most essential features.

The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll get the best out of the campaign you’ll create.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Most Frequently asked questions (FAQs) Photo Slideshow AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for businesses or digital marketers. If you’re a novice or experienced, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.

Does Aweber offer support for customers?

They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with an online form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.

What are the campaigns that work within Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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