[Pii_Email_6758833Ec5B4203Ab601] AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the power to market the store in the way you wish to.

It might sound straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

These days, even the static newsletter is not enough to attract interest. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber the way email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber [Pii_Email_6758833Ec5B4203Ab601] AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Being an online platform, it makes use of automation to create a simple campaign. After the email is delivered to recipients, you can look at the information through their stats.

[Pii_Email_6758833Ec5B4203Ab601] AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.

RSS to Email Templates

If you run a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the website.

There’s a caveat, however. Some email template templates work with RSS feeds.

If you decide to use the template, make sure to find one that works with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow users to provide their information.

You can design the heading the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Plus points for including the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and is used as the one for any future email campaigns.

It’s possible to find details like CTA when you alter a particular part or design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.

The workaround they have at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber for better results.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. [Pii_Email_6758833Ec5B4203Ab601] AWeber

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the data, it is also feasible to upload them. It speeds the process and that you don’t experience the tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. [Pii_Email_6758833Ec5B4203Ab601] AWeber

If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This will ensure that people know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign in action and the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The best part, service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you will create.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) [Pii_Email_6758833Ec5B4203Ab601] AWeber

What is Aweber?

An email-based marketing service is a must that is suitable for businesses and digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and helped businesses of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.

Does Aweber offer support for customers?

They offer it. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through a form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.

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