ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store in the way you wish to.
On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Pop Up Genesis AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to give a modern appearance. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with RSS feed.
If you decide to use a template, be certain to select one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow users to provide their information.
You can create the heading the font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and can be used to determine the best option for future newsletters.
It’s possible to find information like CTA in the event that you change a particular part of the design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Depending on what they do, you can make use of Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, and so on. Pop Up Genesis AWeber
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using an online form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds the process and you won’t feel the tension. They accept these file types when importing:
You can choose between choosing an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Pop Up Genesis AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you send an email. Features like A/B testing may not be usable, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to the most essential features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Pop Up Genesis AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. No matter if you’re a beginner or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber have support for customers?
They can. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.